Etiquette - Non-Theater Carried to an Extreme

I don't think it is theater either.

The Premise: Etiquette is Theater

For this intimate piece of participatory theater, two museum visitors sit across from each other at a small table...

The response from theater critic Gail Burns: No, it's not.

…Etiquette failed to qualify for lack of an audience. I wanted to see a) if there was anything worth watching, b) if there was anything visually provocative that would cause other people in the café to watch, and c) if people actually did watch. The answer was “no” on all counts.

Points to Mass MoCA for trying this, but it is a new form of social networking in which you come in contact with other people in a ultimately meaningless way.

Büchel - MoCA Redux - follow the money

Photo manipulations by Larry Murray with thanks to Charles Giuliano for the Joe Thompson photo.

The controversy over Christoph Büchel's Training Ground for Democracy is not likely to end anytime soon. I wrote about it on this blog last Summer, and the exhibit has since been deconstructed, demolished, and damned to the landfill.

First Buchel Story
Second Buchel Story
Recent Charles Giuliano article in Berkshire Fine Arts

But the paperwork lives on.


And the miracle of the multiplication of the loaves and fishes has nothing on what the artist and museum have been doing with the tons of paperwork created in the flurry of discovery requests leading up to the infamous trial. Both plaintiff and defendant got exactly what they wanted: a hook to hang fund raising and income producing efforts on.

Rather than suffering harm, the controversy is ultimately turning into a pot of gold for both of them.

Büchel has taken his boxes of legal documents and begun to show them at exhibits at his own gallery in New York, Maccarone, and at Art Basel Miami Beach. His increased notoriety no doubt helped him capture the $100,000 Hugo Bass prize. He has priced some of the documents from the trial at a quarter of a million dollars.
The artist as capitalist is an impressive thing to behold.

Meanwhile Joe Thompson, head of Mass MoCA and his development staff have turned the controversy into patron gold. At a fundraiser held in New York, the museum raised a million dollars, four times as much as the event generated before. It is also noteworthy that the previously unendowed museum has now raised some $12 million for its long range stability, one-third towards its goal of $35 million.

And though the museum lost ground in terms of attendance during the year the Büchel project tied up its main gallery, it has since racked up significant increases in visitation, some of which has to be attributed to the greater awareness the controversy brought.

The New York Times wrote about this today in their Sunday Arts Section complete with a slide show:

Times Feature

Accusations, Depositions: Just More Fodder for Art
By RANDY KENNEDY

The battle between Christoph Büchel and the Massachusetts Museum of Contemporary Art, one of the most publicized and minutely dissected the art world had ever seen, continues.
The legal documents as art - NY Times Photo

To me, the exhibition of legal papers is fairly dull, deserving the mundane setting of a classroom rather than that of a gallery. But even if these paper works end up in a museum somewhere, there is as message to be learned here. Celebrity sells.

It appears that both the museum and outraged artist have made a satisfying brew from their lemons.

Mass MoCA turns to Jenny Holzer's "Projections"

Some of Holzer's earlier work.

By the time it opens on November 17 Jenny Holzer's Gallery 5 Installation Projections will have replaced bad boy Buchel as Topic #1 among Mass MoCA watchers.

For thirty years, Jenny Holzer has used public places and great institutions as the venues for her work, including the Venice Biennale, the Reichstag, and the Guggenheim Museums in New York and Bilbao. Her medium is virtually anything. Her words have been previously cast in bronze, carved in stone, projected on a building and drawn on a T-shirt. It seems that wherever there is a surface, Jenny has words to provoke, prod and fill it. And though the casual observer may see the words as a graphic that fills a void, those who who think about it will enjoy the clever insights they reveal about the human condition.

Projections will use MASS MOCA’s massive Building 5 as a stage for her first interior light projections in the United States. She will also exhibit a new series of paintings shown, in part, at the 2007 Venice Biennale. She has an impressive collection of artistis credentials, but it is her work, and its pollitical, sociological and conceptual content that matters.

In a serendipitous coincidence, this artist who was born in Ohio and trained at RISD, MFA and the Whitney, operated out of New York and travelled the world, finally settling into Hoosick Falls where she continues her pioneering work.

More background is at Wiki Profile

Buchel offers Mass MoCA a parting gift

Photoshopped image by Larry Murray

Lost in all the commotion over the decision to disassemble the never completed Training Ground for Democracy exhibit was a telegram that Christoph Buchel sent the Boston Globe. In it..."he offered to donate a permanent installation that would not cost anything to mount. He concluded the e-email with an image of the plan, a tweak of the museum's rooftop signs to spell out "Mass CoMA."

The Globe article by Goeff Edgers also carried details the local newspapers in the Berkshires avoided mentioning, or were too lazy to dig for. For example, it will cost the museum another $40,000 to remove and dispose of the remains, though not all of it will end up in the dump. A mile of cinder blocks, a house trailer, and numerous other items have some value which they may recoup, or donate to worthy causes. The MoCA Director, Joe Thompson is quoted as saying he will try "to find good places for those. Clothes, stretchers, beds, file cabinets. In some ways, what we have is a vast recycling effort."

Globe story

The Weekly Berkshire Advocate, a shadow of its former sometimes feisty self, relegated a short mention to the back third of the paper, finding recipes and church suppers to be of more importance. Sometimes they just don't understand what is news and what is filler. Boring is as boring does. Their idea of controversy is publishing Jack Murphy's homophobic rants in their letters to the editor column. Not once, but over and over. Once was mroe than enough.

Anyway, Joe, I still think that "what we have" is the makings of a vast and newsworthy Tag Sale. Who says you couldn't lay it all out in the parking lot in roughly the same order it was inside and let people look it over?

Wink, wink.

Mass MoCA vs. Christoph Buchel

It's been nine months of uncertainty but finally the spendthrift Christoph Buchel is about to have his garbage dump of an installation hauled off to be disposed of forever. About time. This uber genius is just a hoarder in artist's clothing and gives contemporary artists - already hard pressed for respect - a bad name.

In case you haven't heard, Buchel's "Training Ground for Democracy" was a pretty monumental undertaking, scheduled to have filled the football field sized Gallery 5 at the Massachusetts Museum of Contermporary Art (Mass MoCA) in North Adams, MA where I live. It was to be Buchel's first major American museum work, and by December when he walked off the site, it had already included a two story house, an oil tanker, mobile home, and sixteen truckloads of donations from resideents of North Adams to fill the space.

But Buchel appears to have been stymied by the size of the place, and asked for a full sized and burned out hulk of a 727 plane to fill some of the space. Apparently even adding the defunct North Adams Cinema from Route 8 was not nearly enough to fill the gaping yaw of the gallery. After making many more outrageous demands, the museum said enough and Buchel walked off the job, and conducted negotiations through his lawyers, tying up the site well into its scheduled run. The public never got to see anything.

The exhibition was scheduled to cost $160,000, the artist spent twice that, some $300,000 and Mass MoCA even offered another $100,000 in hopes it might be finished but the artist was adament that there could be no ceiling, no limit to his demands, no discussion, no deal. No shit.

Eventually this all ended up in court, as Rinker Buck from the Hartford Courant so ably reported at:

Rinker's story

Now the museum has announced that the entire mess is to be dismantled over the next five weeks and eventually there will be a forum, seminar, or some such event to discuss everything that happened. I hope Buchel attends.

The Museum has a blog that explains it all (from their perspective, of course.)

MoCA Blog

My own reaction to the unraveling is that the museum should move everything out to the parking lot and have a giant tag sale. They would at least recoup some of the expenses, and maybe the North Adams folks could purchase back their donations.